Perplexed is a social edutainment platform based around quizzes, brain training and knowledge building content, featuring animated characters and a unique rewards system. This project covers a wide range of creative areas including logo and brand building, character design, UI and experience design, video production and storytelling across multiple social channels.

As part of the overall project, a movie-themed series was heavily influenced in tone and artwork by 1960’s Hanna Barbera cartoons and early 2000’s adventure games such as ‘Day of the Tentacle’. The quiz was designed to have a charming platform game-style setting and a narrative to keep viewers engaged with unexpected features.