Wejo is a technology company that offers products and services based on data from connected vehicles. I joined Wejo during its early start-up phase, initially developing the visual brand identity and specialising in mobile app UI/UX design. I then went on to to lead creative design, brand identity and website design and development through to the company's listing on the NASDAQ in the Autumn of 2021.
Working in a fast growth technology start-up presented a plethora of design challenges as the company developed from customer-facing mobile apps to a B2B-focused data, cloud and analytics services provider operating in markets across the world.
Typically for an ambitious startup, Wejo was shaped through various significant stages of development. For me, this manifested in multiple brand building projects and the creation of a flexible visual brand identity and guidelines that remained relevant and resilient to many changes in business priorities over the course of several years.
Brand identity, marketing campaigns and product visuals
UI & visual direction
Through the development of the business, I managed the design and development of the company website from a relatively small brochure site to a comprehensive, SEC-compliant corporate website with multiple sub domains and roll-out of multi-lingual variants, notably a Japanese version.
Wejo's prolific rate of development and ambition meant I would continually assess resources and tech stack to make sure it supported business goals and strongly aligned with the brand. To achieve this, I created a design system so that new sections and features could be rapidly built, created wireframes and provided art direction for key areas of UI design and animation, and sourced & managed specialist developer resources.