Contact me
As an early team member at Wejo, a pioneering UK-based connected vehicle data startup, I helped shape the brand from seed stage through to its public market listing. I led the creative team, defining a bold visual identity and storytelling approach that positioned Wejo as a global autmotive data intelligence leader. Below are selected visuals from brand development and partner campaigns, showcasing the range and diversity of the creative approach.
This use case highlights an insurance-based solution using connected vehicle data. It enabled drivers to unlock rewards and reduce insurance premiums in exchange for their journey insights and ride sharing. Users can book vehicles, get the fastest and safest routes based on live, streaming data, and earn rewards based on their driving behaviour. I developed the UX and UI, working with project managers, business analysts and developers from initial concept through to production.
Through the development of the business, I managed the design and development of the company website from a relatively small brochure site to a comprehensive, SEC-compliant corporate website with multiple sub domains and roll-out of multi-lingual variants.
Wejo's prolific rate of development and ambition meant I would continually assess resources and tech stack to make sure it supported business goals and strongly aligned with the brand. To achieve this, I created a design system so that new sections and features could be rapidly built, created wireframes and provided art direction for key areas of UI design and animation, and sourced & managed specialist developer resources.
